Funded by Uganda’s Science, Technology and Innovation Secretariat (STI Secretariat), Pathogen Economy Labs is an initiative established at Makerere University by the Marconi AI Lab. It is one of the projects we are particularly proud to have helped build from the ground up. We partnered with the team to develop its brand identity, establish its digital presence and craft a communication strategy that makes its innovations more relatable and visible to the audiences they are designed to serve.

Among different AI Start-up incubation programmes, the initiative also introduced two AI-powered healthcare screening solutions: Cervisight, for cervical cancer screening, and VentraScan, for tuberculosis screening.

Our involvement went beyond communication. We collaborated with the product development teams to design intuitive user interfaces for the digital products, developed the project and product websites, and led the creative execution of its digital campaigns. This included video production, photography, graphic design, paid advertising and social media community management.